life style is one of the important market segmentation variations. Based on plenty＇ s of literature stud- ying,three green life style dimensions related with green products are summarized as follows： self-expression, healthy diet style and innovation style. We make use of structure equation model to make causalitytest on green life style, green product attitude and purchasing intention to find that green life style have obvious influence on the attitude of consumers to green products, consumer＇ s attitude to green products has obvious influence on purchasing intention to green products and the attitude to green products plays medium role between green life style and green product purchasing intention. With causalitytestas base, in company practice apply green life style to make market segmentation to green product and divide the consumers of green products into four sub-markets ： Neutral group, curious group, fashionable group and profligate group. Then, according to four different sub-markets and the sequence of purchasing intension occurring to green products, we analyze the track for market dispersing of green products to find green consuming group who are willing to make purchasing in the shortest time and also are those able to bring biggest benefits to companies ,we suggest companies must facilitate the most valuable fractionize market formulates the corresponding marketing strategy. The meaning of this study to marketing practice is ： （ 1 ） The influence of green lifestyle to green food attitude is bigger than to green household electricity appliances. The reason is that food is fast consuming food and they can be purchased many times within short time, but electricity appliances are durable goods and can＇ t be repeatedly purchased within short time. （2） According to self phenotype and healthful diet and innovative three green lifestyle dimensions, using two steps clustering analysis, we separated the neutral, curious, purist and profligate four types of market segments. Different categories of green consumers have different consumption characteristics. （ 3 ） the diffusion time of two kinds of green products in four different categories of consumer groups are not the same. According to analysis, green home appliance marketing personnel should pay attention to profligate consumers, green food marketing personnel should pay attention to the curious and purist consumers. According to the characteristics of the corresponding categories consumers, Green marketing enterprises should make perfect green product marketing strategies in order to better seize the largest market scale of consumers＇ psychology to encourage them to complete the purchasing of green products. （4） Green product market separated out according to the lifestyle segment is stable. The consumers in the same green product segmental market have almost same media watching habit, channel contacting habit and price acceptance degree, due to same life style. So the green products market separated out by enterprises according to life style has the same important directive meaning to enterprise＇ s channel strategy, price strategy and advertising strategy besides product strategy and is good for enterprises to make market positioning.